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Exterior painting proposal template

An exterior repaint is a four-figure decision made by someone who has never bought one before. The proposal has one job: make the scope so clear that price stops being the only thing they can compare. This template does that in five sections and takes about three minutes to fill in.

Use this templateFree, unlimited, no card.
The template, as your client sees it
Harbor Line Painting
Licensed and insured

Exterior painting

Prepared for
Dana Whitfield
By
Mike Reilly

About the job

A full repaint that will last, not a quick coat

We repaint homes the way we would want ours done: a full wash and scrape, every gap caulked, bare wood primed, then two coats of premium exterior paint. Daily cleanup, drop cloths over your plantings, and a walkthrough with you before we call it finished.

At a glance

What is included

  • ✓Power wash, scrape, sand, and caulk
  • ✓Prime all bare wood
  • ✓Two coats of premium exterior paint
  • ✓Trim, fascia, and shutters
  • ✓Daily cleanup and plant protection
  • ✓Five-year workmanship warranty

Not included: carpentry repairs beyond 4 linear feet of trim, quoted separately if found

Your investment

Pricing

Prep and power wash
Scrape, sand, caulk, prime bare wood
$650.00
Exterior body, two coats
Premium exterior paint, color of your choice
$4,900.00
Trim and shutters
All windows, fascia, and shutters
$1,400.00
Front door refinishOptional, included
Strip, stain, and seal
$450.00
Gutter cleaningOptional, not included
While the ladders are up
$250.00
Total
$7,400.00
Deposit on signing
$2,220.00
Balance on completion
$5,180.00

Labor is not taxed. Materials are included in each line.

Timeline

  1. 1
    Wash, scrape, and prepDays 1 to 2
  2. 2
    Prime and caulkDay 2
  3. 3
    Two coats on body and trimDays 3 to 4
  4. 4
    Walkthrough and touch-upsDay 5

Good to know

Questions people ask before saying yes

What if it rains?+

We do not paint in rain or within 24 hours of it. The timeline slides by the days lost, and you hear from us the evening before any change.

Do I need to be home?+

Only for the color check on day one and the walkthrough at the end. We need outside water and a spot for the van.

What happens when you sign

Step 1
Sign below
Typed or drawn, takes a minute
Step 2
Pay the deposit
Card on this page, or a check
Step 3
We pick a start date
You hear from us within two business days

Terms

  1. Start within 10 business days of signing, weather permitting.
  2. Deposit due at signing, balance due on completion.
  3. Color changes after purchase are billed at material cost.
  4. Five-year written warranty against peeling and blistering from workmanship.

Sample content and prices. Optional items are marked; on a real proposal the client toggles them and the total updates.

What an exterior painting proposal should include

Start with prep, in detail. Washing, scraping, sanding, caulking, and priming bare wood is where cheap bids cut corners, so spell it out and the homeowner learns what the other bid left out. Then the coats: name the product line and say two coats, because one-coat bids are common and look identical on a spreadsheet.

List trim, shutters, doors, and railings as their own lines. Homeowners forget these exist until the crew shows up, and separating them avoids the end-of-job argument about what was included.

Close with the timeline, weather language, how you protect plantings, and a written warranty. A five-year peeling warranty on a two-coat job costs you nothing and wins against a bid that has none.

How to price the optional items

Put the front door refinish and gutter cleaning in as optional lines, one on by default and one off. Optional items do two things. They raise the average job by a few hundred dollars because people say yes to a door they were going to get around to anyway. And they give the client a way to lower the price without haggling: they turn something off and feel in control.

Price optional work at a small premium. You are already on site with ladders up, so gutter cleaning at $250 is nearly pure margin, and the client sees it as cheap compared with calling a separate company.

Mistakes that lose painting bids

A single lump sum. If the client cannot see prep as its own number, they cannot see why you are $900 more than the other guy. Vague product names. "Premium paint" means nothing; the product line and sheen do. No expiry date. Paint prices move and so does your schedule; a 14-day expiry creates a reason to decide.

Sending a PDF attachment. It cannot be signed, it cannot collect a deposit, and it is read once on a phone at 9 pm. A proposal page with an accept button gets signed the same evening more often than you would think.

Deposit and payment

Thirty percent at signing is standard for exterior work and covers materials. Collecting it by card the moment they sign removes the follow-up call and the check in the mail. The balance is due on completion after the walkthrough.

Questions

How much should I charge for exterior painting?
Most residential exterior repaints in 2026 land between $4,000 and $12,000 depending on size, prep condition, and stories. Price prep separately and you will rarely have to defend the total.
Should I include materials in the price?
Yes, in each line. Homeowners do not want a separate materials invoice, and including paint lets you specify the product line, which is a selling point.
How long should the proposal be valid?
Fourteen days. Long enough to decide, short enough to keep your calendar honest. The template expires automatically and reminds the client on day 3 and day 7.
Is an e-signature on a painting proposal legally binding?
Yes. Electronic signatures are valid for service contracts under ESIGN and UETA in the United States. YesPage records consent, identity via the email link, time, IP address, and a tamper-evident audit trail with every signature.

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